Famous music video director's- Emil Nava & Chris Cunningham

The Base information about Emil Nava and his work:

Emil Nava is a successful music video director , who has directed all of Jesse J's music videos. He states that when he went to school he knew he love music and drama, but only discovered his true talent when he picked up a video camera and started filming the props/people/locations around him. In this music video, there's is him, talking about how he worked his way up through lots of hard work and determination to become one of today's most sort after directors

Video of Emil Nava; why he decided to become a music video director, how he became successful, his first video 'Tinchy Stryder- Take me back' etc.

His first music video by Tinchy Stryder- 'Take me back'

This is his first music video, which starts with slow paced beat but then it's fast paced beat. Where we can see, rapping lines by young rapper, Tinchy Stryder, which suggest the Hip- Hop in the video and the singing by Taio Cruz portrays the R&B. As you can see, he has used a lot of close-ups of artists facial, to show their feelings, and how confident they are while they are singing this song. He has used a variety of camera technique e.g. Close-up, Establishing shots, Medium shot, Long shot, point of view shot throughout all his video. However, what I like about his work which he has done there, is his editing technique skills e.g. jump cuts, strobe effects, shot reverse shot, which gives to whole video a professional look and design as well as the traditional Hip-Hop style of culture. He has used a lot of conventional features such as: expensive and stylish clothes, e.g. hoodies, sunglasses, jewellery; to show the wealth and their high status. These are the convention of R&B and Hip-Hop. The female professional dancer's are
very sexual, doesn't have a lot of clothes on, which are conventional codes for Hip-Hop music video, where you can see them using props like stripper pole, and wearing something like a swimming costume 'bikinis' to seduce the male characters. He used a very suitable props in this music video clip, either to portrays the money the singer has, but also to gives audience simple codes and conventions of the narrative genre.

Jessie J- Price Tag

As you can see, he has made a massive big progress from his first music video to this one, with different artist, by being more creative, and using different types of props from the conventional to unconventional, such as: teddy bear, and the money tree. Music video starts with slow paced beat but then it fast paced beat, where we can see close up on a giant teddy bear that is missing an eye and an arm, where he used camera zooming, which helped use to see it better. When we can see and hear, rapping lines by, Jessie J, which suggest the R&B in the video and the singing lines by B.o.B portrays the Hip-Hop gender. He has used a lot of close-ups of artists facial, to see the artists emotions, and feelings, but also to see the different type of make-up, which Jessie J, has to used when she was trying to point on something: such as: there is a significant scene, when she dressed up like a doll etc. He also has used and improved his camera technique e.g. Close-up, Establishing shots, Medium shot, Long shot, point of view shot, zooming as well as his editing technique kills. e.g. jump cuts, strobe effects, shot reverse shot. In this video, he showed his creativity on costumes/outfits of Jessie J, as well as expensive and stylish clothes of B.o.B rapper, e.g. Jessie J is wearing very out-standing and colorful costumes, and has got a lot of different identities such as: doll , like a small girl, ballerina etc. The B.o.B rappers is wearing a dark clothes, with sunglasses and jewellery on, with the car on the background; to represent the wealth and high status. These are the convention of R&B and Hip-Hop. What I like about this video is very good dance choreography, when Jessie J is dancing together with professional dancers, by using a lot of different types of props.

The base information about Chris Cunningham and his work:

Chris Cunningham is an English music video film director and video artist. He has produced the video collection which called 'The Work of Director Chris Cunningham' and has been released in November 2004 as part of the Directors Label set.

Madonna- 'Frozen'

This music video starts with slow paced beat, where you can hear the violets on the background, but then it suddenly fast paced beat where we can hear guitar and other instruments, which gives us a bit of feeling of calm. Where we can hear soft Madonna's voice , which suggest the Trip Hop style in the video. The director, has used a lot of close-ups of artist's facial as well as a variety of camera technique e.g. Close-up, Establishing shots, Medium shot, Long shot, point of view shot. What I like about this music video, is the editing technique which director has used to it look original and different: e.g. jump cuts, special effects editing; which allows to see the artists in the same time, but in different position. I really like the costume which Madonna has on, which gives me an idea of Gothic style, as she is wearing simple black long dress. This gives a lot of credit to the whole video, but also it makes Madonna stand out from all of her own music video she has done, as it's very different, and original. This help the audience easy and quicker recognize the music video, by using very specific and out-standing costume. By trying to keep this idea of Gothic elements, the director has used a lot of blackbirds, and the scarf which return to an animal a 'black dog'. I also like that director has used both lighting, the day and the night one to represent this Gothic style of music.

Here is the list of his 'Videography'
"Second Bad Vilbel" (1996) video for Autechre
"Back With The Killer Again" (1996) video for The Auteurs
"Light Aircraft on Fire" (1996) video for The Auteurs
"Another Day" (1996) video for Lodestar
"Space Junkie" (1996) video for Holy Barbarians
"36 Degrees" (1996) video for Placebo
"Personally" (1997) video for 12 Rounds
"Jesus Coming in for the Kill" (1997) video for Lifes Addiction
"The Next Big Thing" (1997) video for Jesus Jones
"Tranquillizer" (1997) video for Geneva
"No More Talk" (1997) video for Dubstar
"Something To Say" (1997) video for Jocasta
"Come To Daddy" (1997) video for Aphex Twin
"Only You" (1998) video for Portishead
"Frozen" (1998) video for Madonna
"Come On My Selector" (1998) video for Squarepusher
"All Is Full of Love" (1999) video for Björk
"Windowlicker" (1999) video for Aphex Twin
"Afrika Shox" (1999) video for Leftfield and Afrika Bambaataa
"Mental Wealth" (1999) commercial for PlayStation
"Flex" (2000), using sounds created by Aphex Twin
"Monkey Drummer" (2001), using "Mt Saint Michel + Saint Michaels mount" from Aphex Twin's album Drukqs
"Rubber Johnny" (2005), using "Afx237 V7" from Aphex Twin's album Drukqs
"Sheena Is A Parasite" (2006), video for The Horrors
"Gucci Flora" (2009) commercial for Gucci Perfume
"New York Is Killing Me" (2010) video for Gil Scott-Heron

Digipack- research and planning

What is a Digipack?

It's a modern, stylish alternative packaging to the standard CD Jewel Case. This is because it's an innovative approach to packaging music and audio programs. The patented Digipack is designed as the perfect replacement to the traditional plastic jewel box. It is a self-contained CD package that protects the discs as well as shatter proof.

There are many configuration options for Digipack CD packaging. From a single CD folder to compilation CD binders or boxed sets.

The Jewel Case, was the first industry standard case for the audio CD. It's constructed from 3 plastic parts and has a printed tray card and cover-card or booklet.

What was the first band using Digipack?

In 1997, Dark Fields, and their third studio album by English acoustic roots due Sow of Hands. It was their first album to come in a digipack. It was the band's first album to have a single ''Crazy Boy''.

Who created Digipack?

Digipacks were first created by MeadWestvaco, an American packaging solutions, and their product, called Digi-Pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic "digipack" came to be used to describe all soft CD packaging.

My ideas and inspiration for my cover page of Digipack

When I have seen this picture of Beyonce for the first time, I suddenly get an idea about my digipack, cover page and how it could looks like. So, I decided that I will try and do the same picture of it, but with Claudia - the girl, who will be dancing in my video andwho is also the protagonist in it. As it links to the idea of powerful and independent young lady, who is fed up of this stereotype world.

What has impressed me?
-amazing close up of the singer

'Beyonce'
- the colours which are used-the type of writing- all in white- pure, clear colour.- MASTHEAD 'Beyonce' bold writing, stand out greatly.- number 4- in red colour, stand out from others articles, matching with her nail polish.
-'Live At Roseland' beautiful, girly, sweet writing. + 'L'and '

R' are in bold writing to make it look better.Overall, I think that this is perfect an example of how sh

ould my digipack look like, as it looks simple, sexy, as well as the power of the female artists. However, to make my album cover page look a bit different, I have done a small research based on R&B soul, Hip-Hop style of music as this is what I am g

oing to represent in my music video.

So, I have done a small research on the artists album cover, where as you can see, the produced has only used one camera technique, which close-up, to see the artists face expression, emotions, make-up etc.

These are the images of R&B soul artists and their album cover page's, which inspired me to use the same camera technique, which called ''close-up'', to represent their feelings and emotions (the sadness, the powerless etc.) This first images, where is Rihanna's new album called 'talk that talk' to her song, represent the powerful, strong, sexy woman, who can achieve anything.

Gender's Codes

Blogger different style's of music-genre

View more presentations from DominikaKalafutova.

Music TV Channels

Music TV Channels on Prezi

Music Labels

Music Labels on Prezi

Music Producers

The enormous success of music videos has opened a new and highly creative field to producers. Video producers are now in demand by record companies and recording artists who want visual interpretations of the songs they are promoting.
Music video producers are in charge of the financial and administrative aspects of video production. They are responsible for making a successful video while staying within a budget, which is usually one of the main factor when they start to create a music video. They often work with the director to hire the production team—the choreographer, film editor, lighting director, and director of photography.
In order to produce a successful music video, they must have creative, passion, enthusiastic people around them, with some great ideas, when they are making music video, as this is one of the main features, to being original and creative, in order to produce a music video which will makes the audience want to watch it more and more, which leads us to increasing the profit,because people will buy CD's which will have a huge impact on advertising specific band or the singer.

There are two kinds of producers:

• Executive Producer- who supervise a project's finances
• Music Producer- who supervise the creation of the music
  

There are a number of very famous music producers, who are perfect known, in representing their genre such as R&B, Hip-Hop, etc. Here are a few an examples of legendary producers I think people should know about them, and are well known for their great work; such as: Sam Phillips, Eddie Kramer,Jermaine Dupri Mauldin and Linda Perry

• Sam Phillips

Sam Phillips is not just one of the most important producers in rock history. There's a good argument to be made that he is also one of the most important figures in 20th-century American culture. As owner of 'Sun Records' and frequent producer of discs at his Sun Studios he was vital to launching the careers of Elvis Presley, Carl Perkins, Johnny Cash, Jerry Lee Lewis, B.B. King, Howlin' Wolf, Rufus Thomas and numerous other significant artists. Although he first made his mark (and a very deep one) with electric blues by Black performers, he will be most remembered for his rockabilly stars, particularly Elvis Presley.

• Eddie Kramer

Eddie Kramer is mostly known as a producer/engineer working closely with the biggest names of an era called: 'The Golden Age of Rock & Roll' ('67-'72). During that period the whole recording industry was a much better place in terms of the amount of freedom the bands were given in order for them to create their albums. He has worked with, among others, Led Zeppelin, Triumph, Kiss ( and solo Ace Frehley) Jimi Hendrix, The Beatles, The Rolling Stones, David Bowie, Spooky Tooth, Peter Frampton, Curtis Mayfield, Santana, Anthrax,Carly Simon, Loudness and Robin Trower. But also known for his music photography.

• Jermaine Dupri Mauldin

Jermaine Dupri Mauldin known as Jermaine Dupri is an American record producer, songwriter and rapper. He has worked with Kriss Kross, Bow Wow, Mariah Carey and Usher.

• Linda Perry

Linda Perry is an American rock musician, songwriter and record producer. The best known as the lead singer and primary songwriter of 4 Non Blondes. She has founded two record labels and has become a major songwriter and producer. She has written and produced hit songs for several successful female singers, including Christina Aguilera - beautiful, Pink- get the party started, Gwen Stefani - what you waiting for. She has also contributed heavily to albums by Courtney Love and Kelly Osbourne as well as signing and distributing James Blunt in the United States.

Richard Dyer's Pop Star Theory

There are four main stages of this pop start theory, this included:

1, Starts As Constructions.
This means when stars are constructed, just artificial images, even if they are represented as being 'real people' same like everybody else, by showing real emotions. This is certainly true in pop music industry as the constructions of bands and artists is not even hidden from the public anymore, and sometimes we get to know about them more than we expect or want.(e.g. the stars scandals etc)

2, Industry And Audience

This means when starts are manufactured by the music industry to serve a purpose, in order to make money out of audiences, who respond to various elements of a star person by buying such as: records and becoming their fans as well as promoting their stars external, such as: buying the products where they are represented e.g. Miley Cyrus clothes etc. The main purpose of the institution is simple: to make money and make their stars become more popular.

http://www.zazzle.co.uk/miley+cyrus+gifts ( I have picked this website for the reason, in order to show how stars advertising them-self as well as showing their creativity by letting their managers to use their ''face'' and represent them on products, like in this case Miley Cyrus, who is famous young singer loved especially by the young generation )


3, Ideology And Cultural
This means when stars shared their cultural values and attitudes, as well as promoting a certain ideology e.g. Micheal Jackson who was king of pop and Madonna queen of pop. Both of them are promoting a certain ideology and sharing their attitudes to public, throughout lot's of scandals as well as the charities, which increased the sympathy from the audience, and has made them as their ''idols'' because they are representing the certain ideology, which helps to shape the cultural, social and ideology aspects.

4, Character And Personality

This means that when a star begins as a 'real' human, possessing gender and race characteristics, and existing against a social background. Another theory which could described ''Character and Personality'' is that ''the star transformation process turns them into a construct, but the construct has a foundation in the real.'', which is also important to know.

In order to make it more specific, I decided to show you this theory on ''Britney Spears'' who is an American singer, the mostly popular in 90's, who I believe fit perfectly to this theory of pop star by creating a small presentation on power-point, and using an internet in order to find as much information about her as possible as well as up-to-date information's.

The websites I have used, in order to create this presentation are:

• http://www.britneyspears.com/index.aspx= the official Britney Spears website
• wikipedia = Britney Spears