Monday, 21 November 2011

Digipack- research and planning

What is a Digipack?
It's a modern, stylish alternative packaging to the standard CD Jewel Case. This is because it's an innovative approach to packaging music and audio programs. The patented Digipack is designed as the perfect replacement to the traditional plastic jewel box. It is a self-contained CD package that protects the discs as well as shatter proof.

There are many configuration options for Digipack CD packaging. From a single CD folder to compilation CD binders or boxed sets.

The Jewel Case, was the first industry standard case for the audio CD. It's constructed from 3 plastic parts and has a printed tray card and cover-card or booklet.
What was the first band using Digipack?
In 1997, Dark Fields, and their third studio album by English acoustic roots due Sow of Hands. It was their first album to come in a digipack. It was the band's first album to have a single ''Crazy Boy''.
Who created Digipack?
Digipacks were first created by MeadWestvaco, an American packaging solutions, and their product, called Digi-Pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic "digipack" came to be used to describe all soft CD packaging.
My ideas and inspiration for my cover page of Digipack



When I have seen this picture of Beyonce for the first time, I suddenly get an idea about my digipack, cover page and how it could looks like. So, I decided that I will try and do the same picture of it, but with Claudia - the girl, who will be dancing in my video andwho is also the protagonist in it. As it links to the idea of powerful and independent young lady, who is fed up of this stereotype world.

What has impressed me?
-amazing close up of the singer
'Beyonce'
- the colours which are used-the type of writing- all in white- pure, clear colour.- MASTHEAD 'Beyonce' bold writing, stand out greatly.- number 4- in red colour, stand out from others articles, matching with her nail polish.
-'Live At Roseland' beautiful, girly, sweet writing. + 'L'and '
R' are in bold writing to make it look better.Overall, I think that this is perfect an example of how sh
ould my digipack look like, as it looks simple, sexy, as well as the power of the female artists. However, to make my album cover page look a bit different, I have done a small research based on R&B soul, Hip-Hop style of music as this is what I am g
oing to represent in my music video.
So, I have done a small research on the artists album cover, where as you can see, the produced has only used one camera technique, which close-up, to see the artists face expression, emotions, make-up etc.





These are the images of R&B soul artists and their album cover page's, which inspired me to use the same camera technique, which called ''close-up'', to represent their feelings and emotions (the sadness, the powerless etc.) This first images, where is Rihanna's new album called 'talk that talk' to her song, represent the powerful, strong, sexy woman, who can achieve anything.