The Base information about Emil Nava and his work:
Emil Nava is a successful music video director , who has directed all of Jesse J's music videos. He states that when he went to school he knew he love music and drama, but only discovered his true talent when he picked up a video camera and started filming the props/people/locations around him. In this music video, there's is him, talking about how he worked his way up through lots of hard work and determination to become one of today's most sort after directors
Video of Emil Nava; why he decided to become a music video director, how he became successful, his first video 'Tinchy Stryder- Take me back' etc.
His first music video by Tinchy Stryder- 'Take me back'
This is his first music video, which starts with slow paced beat but then it's fast paced beat. Where we can see, rapping lines by young rapper, Tinchy Stryder, which suggest the Hip- Hop in the video and the singing by Taio Cruz portrays the R&B. As you can see, he has used a lot of close-ups of artists facial, to show their feelings, and how confident they are while they are singing this song. He has used a variety of camera technique e.g. Close-up, Establishing shots, Medium shot, Long shot, point of view shot throughout all his video. However, what I like about his work which he has done there, is his editing technique skills e.g. jump cuts, strobe effects, shot reverse shot, which gives to whole video a professional look and design as well as the traditional Hip-Hop style of culture. He has used a lot of conventional features such as: expensive and stylish clothes, e.g. hoodies, sunglasses, jewellery; to show the wealth and their high status. These are the convention of R&B and Hip-Hop. The female professional dancer's are
very sexual, doesn't have a lot of clothes on, which are conventional codes for Hip-Hop music video, where you can see them using props like stripper pole, and wearing something like a swimming costume 'bikinis' to seduce the male characters. He used a very suitable props in this music video clip, either to portrays the money the singer has, but also to gives audience simple codes and conventions of the narrative genre.
Jessie J- Price Tag
As you can see, he has made a massive big progress from his first music video to this one, with different artist, by being more creative, and using different types of props from the conventional to unconventional, such as: teddy bear, and the money tree. Music video starts with slow paced beat but then it fast paced beat, where we can see close up on a giant teddy bear that is missing an eye and an arm, where he used camera zooming, which helped use to see it better. When we can see and hear, rapping lines by, Jessie J, which suggest the R&B in the video and the singing lines by B.o.B portrays the Hip-Hop gender. He has used a lot of close-ups of artists facial, to see the artists emotions, and feelings, but also to see the different type of make-up, which Jessie J, has to used when she was trying to point on something: such as: there is a significant scene, when she dressed up like a doll etc. He also has used and improved his camera technique e.g. Close-up, Establishing shots, Medium shot, Long shot, point of view shot, zooming as well as his editing technique kills. e.g. jump cuts, strobe effects, shot reverse shot. In this video, he showed his creativity on costumes/outfits of Jessie J, as well as expensive and stylish clothes of B.o.B rapper, e.g. Jessie J is wearing very out-standing and colorful costumes, and has got a lot of different identities such as: doll , like a small girl, ballerina etc. The B.o.B rappers is wearing a dark clothes, with sunglasses and jewellery on, with the car on the background; to represent the wealth and high status. These are the convention of R&B and Hip-Hop. What I like about this video is very good dance choreography, when Jessie J is dancing together with professional dancers, by using a lot of different types of props.
The base information about Chris Cunningham and his work:
Chris Cunningham is an English music video film director and video artist. He has produced the video collection which called 'The Work of Director Chris Cunningham' and has been released in November 2004 as part of the Directors Label set.
Madonna- 'Frozen'
This music video starts with slow paced beat, where you can hear the violets on the background, but then it suddenly fast paced beat where we can hear guitar and other instruments, which gives us a bit of feeling of calm. Where we can hear soft Madonna's voice , which suggest the Trip Hop style in the video. The director, has used a lot of close-ups of artist's facial as well as a variety of camera technique e.g. Close-up, Establishing shots, Medium shot, Long shot, point of view shot. What I like about this music video, is the editing technique which director has used to it look original and different: e.g. jump cuts, special effects editing; which allows to see the artists in the same time, but in different position. I really like the costume which Madonna has on, which gives me an idea of Gothic style, as she is wearing simple black long dress. This gives a lot of credit to the whole video, but also it makes Madonna stand out from all of her own music video she has done, as it's very different, and original. This help the audience easy and quicker recognize the music video, by using very specific and out-standing costume. By trying to keep this idea of Gothic elements, the director has used a lot of blackbirds, and the scarf which return to an animal a 'black dog'. I also like that director has used both lighting, the day and the night one to represent this Gothic style of music.
Here is the list of his 'Videography'
"Second Bad Vilbel" (1996) video for Autechre
"Back With The Killer Again" (1996) video for The Auteurs
"Light Aircraft on Fire" (1996) video for The Auteurs
"Another Day" (1996) video for Lodestar
"Space Junkie" (1996) video for Holy Barbarians
"36 Degrees" (1996) video for Placebo
"Personally" (1997) video for 12 Rounds
"Jesus Coming in for the Kill" (1997) video for Lifes Addiction
"The Next Big Thing" (1997) video for Jesus Jones
"Tranquillizer" (1997) video for Geneva
"No More Talk" (1997) video for Dubstar
"Something To Say" (1997) video for Jocasta
"Come To Daddy" (1997) video for Aphex Twin
"Only You" (1998) video for Portishead
"Frozen" (1998) video for Madonna
"Come On My Selector" (1998) video for Squarepusher
"All Is Full of Love" (1999) video for Björk
"Windowlicker" (1999) video for Aphex Twin
"Afrika Shox" (1999) video for Leftfield and Afrika Bambaataa
"Mental Wealth" (1999) commercial for PlayStation
"Flex" (2000), using sounds created by Aphex Twin
"Monkey Drummer" (2001), using "Mt Saint Michel + Saint Michaels mount" from Aphex Twin's album Drukqs
"Rubber Johnny" (2005), using "Afx237 V7" from Aphex Twin's album Drukqs
"Sheena Is A Parasite" (2006), video for The Horrors
"Gucci Flora" (2009) commercial for Gucci Perfume
"New York Is Killing Me" (2010) video for Gil Scott-Heron
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