- Encoding- the process by which a text is constructed by it's producers.
- Decoding - the process by which the audience reads, understands and interprets a text.
He states that all texts are polysemic, meaning they may be read differently by different people, depending on their identity, cultural knowledge and opinions.
In this video, producers wanted to keep it raw and funky, just having it in an insane asylum made it that much cooler to the singer. The singer portrays an inpatient that possesses the power to walk through walls and later she catches the 'crazy/dancing feet' with her friends.
The singer 'Monae' talked about the video saying 'Tightrope' takes place at the Palace of the Dogs. What impressed me was that at the beginning of the video, we introduced into black screen with white graphics which says: ‘The Palace of the Dogs Asylum: Dancing has long been forbidden for its subversive effects on the residents and its tendency to lead to illegal magical practices.’ Opening shot is a wide shot of two men wearing tuxedos, and are sitting against a white tiled wall. One is reading a book, and the other is playing with a small ball, which eventually drifts up and floats in the air. The reader turns to see it and looks surprised. Then we see a cut to an ominous-looking institution with a sign in front: ‘The Palace of the Dogs.’ Bright yellow text reading: ‘Monae and Left Foot: Tight Rope’. Overlays the image as bouncy music plays.
What I like about this video is the fact that many people can interpret it in different ways. Here is an example of how : 'Monae discussed the background to the song: Tightrope is basically dealing with how in life it's important to keep your balance and not get too high or low about things during the time when you're either being praised or being criticised. Which is something that, as artists, Big Boi and I could both relate to, because there are so many peaks and dips along the journey of just being an artist on the road to success. So we both felt it was important to kinda help those everyday working people who are constantly dealing with life's obstacles, by giving them like a tutorial on how to deal with issues face-on.'
I have done a small research to shows that this theory is true. Here you can see few examples of how people interpret this video.
Chloe Blanch says :What I like about this video is the fact that many people can interpret it in different ways. Here is an example of how : 'Monae discussed the background to the song: Tightrope is basically dealing with how in life it's important to keep your balance and not get too high or low about things during the time when you're either being praised or being criticised. Which is something that, as artists, Big Boi and I could both relate to, because there are so many peaks and dips along the journey of just being an artist on the road to success. So we both felt it was important to kinda help those everyday working people who are constantly dealing with life's obstacles, by giving them like a tutorial on how to deal with issues face-on.'
I have done a small research to shows that this theory is true. Here you can see few examples of how people interpret this video.
I think the video is about somebody who's either in prison, or in a mental health hospital (because of the last who pushes the trolley with medicine on) and its about them having to walk a tightrope to either get out of prison or the mental hospital.
Steve Allwright says:
little confusing video but think its about people being controlled and not being aloud to do what they want.
Bethany Fox says:
In this video, they used quite dull mise-en-scene to create a dull medical atmospheric feeling,however, never really know whats gonna happen in life gotta live it to as full as possible pills and stuff hanging around willing nilly not really clean cut and done properly only one nurse and the the two black figures hanging around to bring her back to earth because shes in some fantasy world.
Jacob Fraser says:
I think that the story is about an asylum where dancing was banned due to connotations with music, but the people living in the asylum might be imagining it all since she is kept there.
Samantha Dixon says:
i think it's about no having much freedom and that whenever she feels good or bad she has to keep control of herself, also it looks as though she is in a hospital or asylum place? which could mean that the people around her think its wrong to dance/sing/have fun or what ever it is she does. they also have no face or no unique-ness which i think means that she isn't aloud to express her individuality.
Elizabeth Sinclair says:
It starts off with two people doing magic it then goes on to show the people in the mental hospital dancing.
From my research, I've found out that the most of those people were really confused and didn't know how to describe this music video, however, all of them think that it's about people living in mental health hospital because of the opening wide shot of institution.
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