Wednesday, 14 September 2011

Brief

This is a coursework unit where candidates engage with contemporary media technologies to produce a media portfolio through a combination of two or more media and then present their research, planning and evaluation in digital format. This is a development of the skills from Unit G321 and is also internally assessed.
The following briefs are offered and in this portfolio a combination of two or more media is required:
  • Video
  • Print
  • Web-Based
  • Audio
  • Games Software
For A2 coursework, I choose to do 'Video' , which means that I need to produce a music video, together with two of the following three options:
  • a website homepage for the band;
  • a digipak for the album's release;
  • a magazine advertisement for the digipak.
Because, I only need to do two of three options, I choose to do a digipak for the album's release and magazine advertisement for the digipak .
I'm really looking forward to it, as I will produce my first music video, where you will see the profesional dancers ( young girls) in R & B'Soul style, as that's kind of dance style they do and are really good at. This will be a big challenge for me, as I have only a small experience with producing video, and have to say, it isn't easy at all. First of all, I need to pay most attention to the pace of my video, it must be dynamic and feature lots of cuts, without any complicated narrative. I want to achieve/ create something conventional as thats what people like to watch , however, there will be some elements of it which will be slightly unconventional such as: in my music video, there will be only girls dancers, dancing like men. I must say, this isn't really my idea as I already have seen this kind of music video by ciara- 'like a boy' where girls are dressed up like a boys, even the dance is more manly than girly. This video has fascinated me, as it's quite unconventional however, really good produced with such a great dancers. My video, will be similar to this one, however, not the same, as I don't want to see girls dressed up like a boys, but just dance like them.